Piero Formica is a Senior Research Fellow at the Innovation value Institute (a consortium founded by Intel, the National University of Ireland, and the Boston Consulting Group, where he leads an international research team on experimentation and simulation of high/expectation start/ups. He is also the course leader of Experimental Entrepreneurship at the University Centre for Entrepreneurship, Design and Innovation. He started his career as an economist at the OECD Economic Prospects Division in Paris before moving to academic institutions. Professor Formica is the Founder of the International Entrepreneurship Academy and was Professor of Economics with a special focus on innovation and entrepreneurship at the Jonkoping International Business School in Sweden.