Giovanni Zazzerini is the Secretary General of INSME – the International Network for Small and Medium-sized Enterprises, a legally recognized not-for-profit association established in 2004 in Rome by the Italian Ministry of Economic Development and the OECD with the aim to strengthen international cooperation, exchange of know-how and best practices, set up public-private partnership in the fields of innovation and entrepreneurship. He is adjunct professor at the Department of Management of LUISS Guido Carli and contract professor of marketing at the Department of Economics of the University of Perugia. Previously he has worked for almost 15 years as a consultant, developing projects in the field of, innovation, entrepreneurship, and internationalization of SMEs. Beside public Institutions, he has advised national and multinational companies (Vodafone, Sky, Ericsson, DHL, etc.).